Be a World Wise Beauty…


When I talk about Beneficial Beauty here at WWB I am talking about products infused with natural ingredients or actually using the natural ingredient itself.  The term can also be used by companies producing anti-aging products using cosmeceutical ingredients which are created by chemist much like pharmaceutical products are. The purpose of this post about L’Oréal and also of the blog itself is not to demonize or worship companies on either side of the fence.  Rather I post this to encourage you to “Be a World Wise Beauty” and stay very informed about anything you are putting in your body or on your body.

I also want to put on record that I believe both the traditional  and natural beauty care markets have companies who make claims  stretching the truth at times. This is where you have to use your “BS” radar and trust your own wisdom to make informed buying decisions. When you read about certain chemicals causing cancer,  I think it’s worth taking time to pay attention to INGREDIENTS  you find in everything! To learn more go to http://safecosmetics.org/

L’Oréal Receives A Warning Letter From the FDA

for Drug Claims

Posted: GCI September 25, 2012

The US Food and Drug Administration (FDA) has issued a warning letter to L’Oréal for gene, stem cell and skin regeneration claims associated with Lancôme products. According to the FDA, the claims used for the 10 identified products can be interpreted as altering the structure and function of the skin and, therefore, classify the products as drugs.

Génifique’s Youth Activating Concentrate, Eye Youth Activating Eye Concentrate, Cream Serum Youth Activating Cream Serum and Repair Youth Activating Night Cream are associated with claims to boost the activity of genes. Absolue Precious Cells Advanced Regenerating, Reconstructing Cream SPF 15 Sunscreen, Eye Precious Cells Advanced Regenerating and Reconstructing Eye Cream and Night Precious Cells Advanced Regenerating and Reconstructing Night Cream are associated with claims to improve the condition around stem cells and stimulate cell regeneration to reconstruct denser skin. Finally, Microlift Eye R.A.R.E. Intense Repositioning Eye Lifter claims to immediately lift skin and rebundle collagen.

The FDA advised the company to review claims associated with these products to ensure that they comply with the Food, Drug, and Cosmetic Act. L’Oréal has 15 days to respond to the letter with its plan of action, without which injunctions and seizures can take place.

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